Digital Marketing Specialist - Ghana - Industry

Reporting to the Business Development Director and in close coordination with the Group Marketing team, you will contribute to defining and executing the digital marketing strategy to increase brand awareness, generate leads, and strengthen customer engagement.

Key Responsibilities:

• Implement and execute the local digital marketing strategy in alignment with Group objectives.
• Plan, manage, and optimize multichannel campaigns (social media, email marketing, SEO/SEM, paid media, content marketing).
• Create, adapt, and optimize content (articles, posts, visuals, videos) for different audiences.
• Monitor and analyze campaign performance, provide insights, and optimize ROI.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with sales, communications, and customer support teams to ensure consistent messaging and coordinated campaigns.
• Support the organization and promotion of local or digital marketing events.