Talent Trends 2025: Compete on ClarityUse our hiring report to improve your competitive advantage now Download the report Our hiring reportDiscover what top talent wants from companies like yours today, so you can hire better in 2025 Download the report nowGain the edge you need BackAre you looking to make strategic hires or enhance your recruitment process? Or are you searching for career insights to navigate the job market effectively? Whatever the challenge, we’ve got you covered. First name* Last name* Email* Your job title* Your company* Telephone* Your sector* - Select -Accounting, Audit & Advisory, Tax and TreasuryBanking & Financial Services, InsuranceBusiness SupportConstructionConsultancy, Strategy & ChangeContact Centre and Customer ServiceDigitalEngineering & ManufacturingExecutive SearchFacilities ManagementFashionHealth, Safety and EnvironmentHealthcareHuman ResourcesInsuranceLegalLife SciencesLogisticsMarketingNot for ProfitOffshoreOil & GasParalegalPolicyProcurement & Supply ChainPropertyPublic SectorRetailSalesTechnology Nearest office location* - Select -AberdeenBirminghamBrightonBristolCambridge Milton HallCardiffChiswickEdinburghGlasgowGuildfordLeedsLeicesterLiverpoolLondonMaidstoneManchesterMilton KeynesNewcastleNottinghamOxfordReadingSheffieldSloughSouthamptonSt. AlbansWeybridge How can we help you?* - Select -I have immediate hiring needsProfessional interestHelp me find a job Tell us more about the position(s) you are hiring for* I'm interested in the following Talent Trends Report(s)* UK Report Global Report *Mandatory fieldsIMPORTANT: By submitting your email address and any other personal information to this website, you expressly consent to the collection, storage, use and disclosure of such information in accordance with our Privacy Policy and website Terms and Conditions.Please be advised that your data will not be sold to third parties. This way to hiring insights This way to job search insightsOur hiring toolUse our tool to dive deeper into the trends you’re most interested in Explore the tool What are the questions we answer in Talent Trends 2025? SalaryCan you match candidates’ growing expectations amid changing economic conditions? FlexibilityWhat does the future of flexibility look like in your business? TechnologyHow is technology driving the future of work and people? CultureEvolving candidate expectations require evolving culture – are you aligned? ValuesAre you hiring individuals with matching core values? Use our hiring tool now Doug RodeManaging Director UK and Ireland, PageGroupGain a competitive hiring advantage with clarity on what workers wantOur 2025 Talent Trends report is built on insights from 50,000 respondents, revealing 39% of businesses struggled to hire in the last year and 25% faced challenges retaining staff. The reason? A lack of clarity around five key areas that matter most to workers in 2025.Our latest research answers these critical questions—helping businesses gain a competitive hiring advantage by understanding what candidates and employees look for from their employers. Whether it's salary expectations, career growth, flexibility, or workplace culture, this report provides the data and insights needed to hire and retain top talent in a shifting market.FAQs What is the Talent Trends report? Talent Trends is a comprehensive study of skilled professionals across a multitude of industries. It provides data-driven analysis and actionable insights into the job market, helping businesses navigate the shifting labour market and shape talent strategies for their organisations. How many participants were surveyed? Almost 50,000 participants were surveyed across 51 locations in Africa, Asia Pacific, Europe, North America, South America, and the Middle East over Q4 2024. What does the report reveal about talent? The report provides employers with clear insights into what truly matters to today’s workforce by answering five key questions around salary, flexibility, technology, culture, and values. It identifies the key drivers shaping both global and local hiring landscapes, helping businesses understand workers’ motivations, attitudes, and expectations. By addressing these critical areas, the report aims to equip employers with the knowledge needed to attract, retain, and engage top talent in 2025. How can businesses use these insights to shape their talent strategies? By understanding what potential and existing employees truly want from the world of work—across salary, flexibility, technology, culture, and transparency—businesses can gain the clarity they need to build more effective talent strategies. These insights help shape competitive attraction, hiring, and retention approaches that align with workforce expectations, ensuring they secure and keep the right talent. With a clearer picture of employee priorities, organizations can create workplace environments that drive engagement, enhance productivity, and support long-term business objectives in 2025 and beyond. Can the report help businesses with talent development? Yes, the report identifies key drivers in talent development. By understanding the preferences, aspirations, and goals of candidates, businesses can build effective people strategies and initiatives to nurture and retain their employees. Are the insights in the report up to date? The report covers data collected throughout November 2024, providing updated insights into the hiring and talent market for 2025. Looking to hire?Request a call back Submit a job spec
