Talent Trends 2025: Compete on ClarityBuild your hiring advantage with clear answers to five key questions top talent is asking right now The big storyUncover universal and local insights to power up your people strategies Explore trends shaping the world of work Gain the edge you need BackAre you looking to make strategic hires or enhance your recruitment process? Or are you searching for career insights to navigate the job market effectively? Whatever the challenge, we’ve got you covered. 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This way to hiring insights This way to job search insightsOur data, your wayGain even more clarity by using our tool to discover our data, your way. Explore our tool What are the questions we cover inside Talent Trends 2025? SalaryCan you match candidates’ growing expectations amid changing economic conditions? FlexibilityWhat does the future of flexibility look like in your business? TechnologyHow is technology driving the future of work and people? CultureEvolving candidate expectations require evolving culture – are you aligned? ValuesAre you hiring individuals with matching core values? Unlock talent insights Doug RodeManaging Director UK and Ireland, Page GroupGain a competitive hiring advantage with clarity on what workers wantOur 2025 Talent Trends report is built on insights from 50,000 respondents, revealing 39% of businesses struggled to hire in the last year and 25% faced challenges retaining staff. The reason? A lack of clarity around five key areas that matter most to workers in 2025.Our latest research answers these critical questions—helping businesses gain a competitive hiring advantage by understanding what candidates and employees look for from their employers. Whether it's salary expectations, career growth, flexibility, or workplace culture, this report provides the data and insights needed to hire and retain top talent in a shifting market.FAQs What is Talent Trends? Talent Trends is a comprehensive study of skilled professionals across a multitude of industries. It provides data-driven analysis and actionable insights into the job market, helping businesses navigate the shifting labour market and shape talent strategies for their organisations. How many participants were surveyed? Almost 50,000 participants were surveyed across 36 markets in Africa, Asia Pacific, Europe, North America, South America, and the Middle East over Q4 2024. What does the report reveal about talent? The report provides employers with clear insights into what truly matters to today’s workforce by answering five key questions around salary, flexibility, technology, culture, and values. It identifies the key drivers shaping both global and local hiring landscapes, helping businesses understand workers’ motivations, attitudes, and expectations. By addressing these critical areas, the report aims to equip employers with the knowledge needed to attract, retain, and engage top talent in 2025. Are the insights in the report up to date? The report covers data collected throughout November 2024, providing updated insights into the hiring and talent market for 2025. How can businesses use these insights to shape their talent strategies? By understanding what potential and existing employees truly want from the world of work—across salary, flexibility, technology, culture, and transparency—businesses can gain the clarity they need to build more effective talent strategies. These insights help shape competitive attraction, hiring, and retention approaches that align with workforce expectations, ensuring they secure and keep the right talent. With a clearer picture of employee priorities, organisations can create workplace environments that drive engagement, enhance productivity, and support long-term business objectives in 2025 and beyond. Are the insights in the report up to date? Yes, the report identifies key drivers in talent development. By understanding the preferences, aspirations, and goals of candidates, businesses can build effective people strategies and initiatives to nurture and retain their employees. Looking to hire?Request a call back Submit a job spec