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Mobile Marketing Manager

City of London Permanent £40,000 - £450,000 per year View Job Description
This role leads mobile marketing campaigns across global markets, driving user growth and engagement through paid app channels, performance optimization, and strategic planning. It involves cross-functional collaboration, data-driven decision-making, and innovation in areas like attribution, fraud prevention, and App Store Optimization.
  • Drive mobile growth for a global entertainment brand in dynamic markets
  • Shape high-impact campaigns with top-tier tools and international teams

About Our Client

A growing digital entertainment group with multiple consumer brands across global markets. Known for its player-first approach and innovative marketing, it offers a collaborative, data-led environment with international reach.

Job Description

  • Lead mobile marketing campaigns across global markets
  • Manage paid app channels including ASA, UAC, FB, DSPs, and ad networks
  • Collaborate with country teams to plan and execute performance strategies
  • Monitor KPIs like growth, CPA, LTV, and conversion rates
  • Report campaign performance to internal stakeholders
  • Support ASO, fraud prevention, and mobile attribution initiatives
  • Test new channels and scale performance beyond current mix
  • Work with BI and analytics teams to improve tracking and efficiency
  • Contribute to creative strategy and in-app engagement plans
  • Assist with onboarding new markets into in-house mobile operations

The Successful Applicant

  • 4+ years in mobile marketing, ideally with UK and international experience
  • Hands-on with ASA, Google Ads, FB App Campaigns, DSPs, and mobile ad networks
  • Strong grasp of tracking tools like AppsFlyer, Firebase, GA4, and fraud platforms
  • Experience in digital performance planning and forecasting
  • Excellent communication and stakeholder management skills
  • Comfortable working across multiple countries and cultures
  • Highly analytical, data-driven, and tech-savvy
  • Able to manage multiple projects and deliver results under pressure
  • iGaming experience is a plus but not essential
  • Familiar with automation tools and marketing tech evaluation

What's on Offer

  • Hybrid work model: 3 days in office, 2 days remote
  • 24 days annual leave, increasing with tenure
  • Private healthcare and life insurance after probation
  • Company pension scheme
  • Monthly team lunches and regular social events
  • Career growth in a global entertainment brand
Contact
Georgina Nettleton
Quote job ref
JN-112025-6876399
Phone number
+442072692114

Job summary

Job function
Marketing & Agency
Subsector
Digital, Online & Social Media
Sector
Technology & Telecoms
Location
City of London
Contract type
Permanent
Consultant name
Georgina Nettleton
Consultant phone
+442072692114
Job reference
JN-112025-6876399