Content Marketing Manager

Key responsibilities of the Content Marketing Manager:

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  Develop and implement a comprehensive content marketing plan aligned with the overall marketing strategy.
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  Produce, manage, and distribute content across multiple platforms, including blog posts, whitepapers, case studies, and social media.
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  Oversee and grow the company's social media presence, actively engaging with the audience and building a strong online community.
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  Collaborate with graphic designers to produce visually engaging and on-brand content.
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  Craft compelling, high-quality copy for various channels such as the website, email campaigns, and advertising materials.
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  Maintain a well-structured content calendar to ensure the timely and consistent delivery of content.
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  Work closely with the Head of Marketing, wider marketing team, and other departments to ensure alignment and integration of marketing initiatives.
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  Keep abreast of emerging trends, tools, and best practices in content marketing and social media.
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  Track and evaluate content performance using analytics tools, refining strategies to enhance effectiveness.
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  Ensure all content adheres to brand guidelines and supports the company's goals.
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  Create and execute strategies to boost website traffic and generate high-quality sales leads.
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  Manage and optimise the organic performance of the website, applying SEO best practices.