Marketing Manager

Brand Activation & Field Marketing:
Plan and execute impactful brand activation events, including in-store sampling, pop-ups, event sponsorships, and partnerships.

Trade & Retail Marketing:
Develop and deliver trade marketing initiatives to drive sales through UK retail partners (e.g., Boots, Holland & Barrett, Tesco, specialty retailers). Create compelling POS materials, promotional campaigns, and in-store displays.

Collaboration with Sales & NPD:
Work hand-in-hand with the Sales team to support sell-in and sell-through activities, providing marketing assets and insights. Partner with NPD to ensure successful new product launches, with clear messaging and standout in-store presence.

Content & Collateral Creation:
Oversee the production of marketing materials for a range of channels and activities.

Market & Consumer Insights:
Monitor UK market trends, competitor activities, and consumer preferences through store visits, event feedback, and retail partner insights. Use findings to refine marketing plans and product positioning.

Budget Management:
Manage the UK marketing budget, ensuring efficient use of resources and strong ROI on all field and trade activities.

Agency & Supplier Management:
Brief and coordinate with UK-based creative agencies, print suppliers, and event partners to deliver high-quality marketing materials and memorable brand experiences.

Reporting & Analytics:
Track and report on the effectiveness of trade promotions, in-store activations, and field campaigns using agreed KPIs (e.g., sales uplift, footfall, sampling conversion rates). Present insights and recommendations to the Commercial Director.