Save Job Back to Search Job Description Summary Similar JobsWorking for a high growth consultancy arm of an established FTSE businessThis role will be integral to lead generation and ABM strategyAbout Our ClientThe business are a high growth arm of an established, global recruitment consultancy who are looking to hire a Senior Marketing Manager into their team, reporting to the Global Marketing Director. This role will be instrumental in developing a lead generation focused marketing strategy and for owning the ABM plan.Job DescriptionKey responsibilities of the Senior Marketing Manager:Working closely with sales leaders and Global Marketing Director, the Senior Marketing Manager will drive a proactive cross-channel tactical programme to support the overall Enterprise Solutions business strategy.Own and deliver the global marketing plan to deliver business objectives and drive business growth.Develop and implement demand generation strategies to meet sales leads goals.Create and roll out account based marketing plans to drive both client expansion and new client acquisition.Content: Define and execute content plans to align to the sales cycle & ABM strategyManagement: Manage two marketing executives to effective executive events and campaigns across multiple channels. Leading from the front and inspiring growthPartnerships: Build relationships with key partners and utilize their networks to build brand awareness and increase the number of contacts on our databaseCRM: define audience and lifecycles and work with CRM team to deliver acquisition, nurture and expansion campaignsDigital paid campaigns: Build campaigns to drive leadsBudget planning: define spending and monitor ROI and reshape where neededSupport of implementation teams with active recruitment projectsSales materials: develop and maintain sales collateral and marketing resourcesSocial: Overall management of Social Media. Build followership and engagement of LinkedIn pagesWebsite: ensure our website is kept current and optimised by the web teams and develop campaigns to drive trafficEnsure effective tracking of all marketing activity and regular report to sales and operational teams on progressThe Successful ApplicantThe successful candidate:Knowledge of B2B marketing strategies, channels, and brandingExperienced analyzing conversion data, ROI, and other analytically oriented materialExperience running B2B CRM campaigns as well as ABM exposureStrong project management, multitasking, and decision-making skills with a problem-solving attitudeVery high attention to detailSolid stakeholder management is critical for this roleTeam-player and self-motivated to help to grow the PO brandAbility to think creatively and innovativelyLeadership, negotiation, and convincing skills to ensure high-quality collaboration with local/regional marketing & business teamsEnglish advanced level required with strong written and oral communication skills, additional languages will be considered as a plusWhat's on OfferCompetitiveContactRebecca MooreQuote job refJN-082025-6812440Phone number+44 20 7269 2146Job summaryJob functionMarketing & AgencySubsectorProfessional ServicesSectorBusiness ServicesLocationLondonContract typePermanentConsultant nameRebecca MooreConsultant phone+44 20 7269 2146Job referenceJN-082025-6812440
